Stop Bad Behaving Guests, Once And For All

Engineered by Artificial Intelligence (AI), designed to capture bad behavior of guests

Behavioral Footprint ™

Introducing trust-d Behavioral Footprint, the first and only behavioral AI algorithm. It combines, traditional background checks and credit reports with newly generated, behavioral reports from law enforcement, insurance claims and third-party endorsements.

Not Guest Screening, Guest Behavior

The existing rental market mindset focuses on background checks via guest screening. There are some fundamental limitations in this approach. Focusing only on the International criminal database is just the tip of an iceberg. A non-criminal guest may show bad behaviors in a stay. Criminal database is a small fraction of hundreds of millions of guests staying in short-term rentals every year.
In order to stop "bad behaving" guests, we changed our focus to the behavior of guests. We still conduct guest screening. Our AI algorithm combines and evaluates all information into a single Guest Behavioral Footprint.

Works In All Channels, OTAs, And Direct Booking

Property managers can now be assured of their guests, independent of booking channels, as trust-d provides a mechanism for them to manage their guests directly. Guests can do a direct booking, or book via Airbnb, VRBO, any other OTAs. Regardless of the channel, property managers can use the trust-d Guest Assurance System in real time.

Eliminate Bad Behaving Guests

We all worry about unruly, bad behaving guests who over-party, destroy property, and cause costly damages. Background checks are simply insufficient in vetting current behavior, so identifying and avoiding problem guests is almost impossible…until now.

trust-d is a new artificial intelligence solution evaluating a guest’s Behavioral Footprint, not just their legal background. Now in real time, hosts and property managers can identify and eliminate bad behavior guests, before the stay.

Property Managers

Protect Your Properties

  • Stop bad behaving guests, once and for all
  • Own your guest: rate them, and see other PMs’ ratings
  • Friction free integration to your PMS
  • Be a part of global and independent Guest Assurance System

Who Uses trust-d

No matter where the property is listed; Airbnb, VRBO,, any OTA, or direct booking, all property managers in any size can use trust-d.

Big or small property managers
Independent Property Managers
Individual Property Owners

Founding Team

Joe Mele

Board President

-Serial Entrepreneur (2 startups)
-Technology Executive
-Strategy Formulation and Execution
-Business Development
-Technology Commercialization

Murat Sonmez, Ph.D.


-Entrepreneur (2 startups)
-Business Developer
-Bell-Labs MTS
-Data Analytics
-Cyber Security Expert
-US NAVY Fellowship
-Best Ph.D. Research Award

John Power


-Entrepreneur (2 startups)
-Former CFO
-Former Director Of Finance at E*Trade
-Run many M&A Deals
-Former CAO at Mellon Investor Services
-Team Member in Mellon Securities Acquisition by Bank of New York

Mark Chmiel

CMO & Business Development

-Entrepreneur (digital media)
-Former EVP/CMO of Denny's
-Traditional and Digital Marketing for Retail and Hospitality
-Published Author
-Guest Speaker (Economist, Forbes, The 4A's)

Alper Halbutogullari


-Entrepreneur (2 startups)
-ex-Apple, ex-eBay
-Chief Scientist
-AI & Data Science Academy (founder and mentor)
-Has an international medal in Math Olympiads
-Math Olympiads coach
-Holds 2 patents on optimization

Phil Kennard


-Entrepreneur (2 Startups)
-Coded and sold his first software at age 15, then bridged gaps between people, product and psychology for Fortune 500s
-He doesn't believe in limits for himself, his team or our industry