Revolutionizing Guest Screening: The Future of Handling Bad Behaving Guests in STRs
The rise of disruptive incidents, like house party shootings and increased reports of misbehaving guests during the pandemic, underscores a troubling reality: guest problems continue to plague the short-term rental (STR) industry. Despite the emergence of various guest assurance solutions, the core issues remain unresolved. Here’s why.
Traditional guest assurance systems primarily focus on guest screening. While screening for major criminals can filter out a small fraction of potential threats, it misses a much larger problem: bad behavior. The reality is that only a fraction of the population pose a serious threat. Yet, the majority of problematic guests don’t fall into this category. Furthermore, the existing fraud and cybercrime screenings provide only limited value, mainly catching guests with known criminal histories. But this method is fundamentally flawed. It focuses on a narrow set of data—often around few millions database records.
In contrast, U.S. domestic travel data shows that each traveler in the USA took an average of seven trips per year. This generates an immense amount of data, which could serve as the foundation for a more accurate and effective guest assurance system. Unfortunately, the lack of a comprehensive solution that utilizes the right data continues to hinder progress in the STR sector.
Trustd.ai provides a disruptive approach to the guest behavior problem. Unlike traditional guest screening, Trustd.ai focuses on the right data. By leveraging our own proprietary Artificial Intelligence (AI), we introduce a transformative system that goes beyond basic screening and analyzes guest behavior across platforms and bookings. This technology generates a dynamic “guest behavior metric,” which, when paired with traditional screening, provides a far more accurate representation of a guest’s risk level.
This is the ultimate solution for property managers (PMs), independent hosts, and platform operators who want to address the problem of bad behavior once and for all. With Trustd.ai, hosts can now take back control, offering direct booking or multi-channel distribution while building their own guest review system. This ensures that their guest interactions align with their own policies and business goals.
It’s time for PMs, independent hosts, and other related parties to reclaim ownership over their businesses and the guest experience. Trustd.ai enables you to operate based on your own criteria, bringing security, transparency, and empowerment to your business.
